PBN: Where is public awareness when it comes to Lyme disease, compared to where it needs to be?
Mather: "There’s quite a bit of awareness about Lyme disease but there’s also quite a bit of misinformation and misinterpretation and application of the available information, both about the diseases caused by ticks and about ticks, tick bite protection and tick-borne disease prevention. Unlike other biting bugs that you can hear coming like mosquitoes, until found, ticks seem to fail to raise consciousness, and that results in poor mental linkages between when or where you encountered the tick and the anxious need to get it off your skin. So prevention for most people starts after a tick bite when it really needs to start well before. In most people’s consciousness, tick bites won’t happen to them, until they do."